RMA profile
Subject: Paul Lim, 28 years old single Singaporean marketing manager in a renowned multi-national company based in Singapore. He is 180cm and 80kg.He has always been on the dean's list since his first semester in NUS, and after which the top business student for his cohort, graduating with a first class honours in business management. Subsequently, he got in to the MBA course in Oxford University under a scholarship from Temasek Holdings and graduated with excellent results. He was invited to join his current company as a marketing assistant manager upon his graduation in 2006, where he did his intership during his undergrad days. 6 months later, he rose to marketing manager. He wants to be as successful as possible, hoping to be a regional head manager in his current company in 2 years time.
With an monthly income of approximately $20,000, he owns a bungalow at Sixth Ave along Bukit Timah. He lives with parents as well as his dearest companion, a Jack Russell. Though he lives in an exepnsive town, his bungalow's exterior and interior designs are not very complex, as he enjoys simplicity. Though he is rich, he chooses not to buy a car because he has no time to maintain his car. Therefore, his daily trasport revolves about taxis.
He is a very hardworking person, and is prepared to put in a lot of effort as he believes hard work is the key to success. His working hours are not very stable, but it averages out to about 16 working hours per day, 6 days a week officially, but he stays at home to prepare his documents on Sundays on his new VAIO laptop. Though he works hard, he knows when to relax. While working, he likes to play some music from his cd collection to ease his mind and to reduce the stress that he might have. He only appreciates instrumental and accapalla, and has a huge collection of them.
As he spends most of his time in the office or out meeting clients, he has got very little leisure time. In fact, he thinks that interacting with new clients has became part of his main hobby. His clients are not always based in Singapore, therefore he spends large amount of time flying and travelling around too. Thus, travelling has became another of his hobby.
During the off-peak periods where he needs to meet relatively lesser clients, he goes to a country club for a swim and a session of golf with his friends as he knows that it is important to keep fit, providing a good balance to sendentary nature of her job. Sometimes, he meditates and perform light workouts after a busy day at work. Occassionally, he meets up with his old classmates and friends for a social gathering. During festivals like Chinese New Year and Christmas, he sends greeting cards and SMSes to all his friends and clients.
As he has to interact with many clients, it is inavoidable for him to carry a namecard book (like a photoalbum), with all the namecards carefully categorised and managed.
Four Pleasure Analysis of Paul
Physio-pleasure
- Takes meditation and workouts as part of her de-stress routine, which he needs because of extremely hectic work schedule (need pleasure)
- Listen to soothing music to ease his ever-thinking mind (appreciative pleasure)
Socio-pleasure
- He is a member of a country club, so that gives him a distinguished status to many of his rich clients. (appreciative pleasure)
- Meeting up with his friends to know their well-being helps him maintain social interaction and friendship bonds despite hectic schedule (need pleasure)
Psyco-pleasure
- He meets up with his friends occasionally for social gathering to clear his mind from work. (need pleasure)
- He plays golf occassionally with his friends where he can learn from one another. (appreciative pleasure)
Ideo-pleasure
- He works very very hard to maintain his position in his job but makes sure that it is done efficiently and not over-stressing to the extend that he cannot cope. (appreciative pleasure)
- He does not believe in any religion, but he reads on Buddhism as he believes that Buddhism studies changes a person's way of thinking and let him see things more positively. (need pleasure)
Product Benefits Specification
- Internet calling with intergrated web camera
- Email application and support for webbased emails.
- Easy chatting over SKYPE
- Waterproof, so that the phone can be used even when he goes swimming.
- A maximum of 2 colours and elegent as he prefers simplicity.
- Being a music lover, the phone should also be equipped with a MP3 player
- Internal large storage so that he can store all his favourite music and listen to them whenever he wants to. It is also required so that he can organise his appointments in the phone. Furthermore, it hould be large enough for him to store all his clients' information and phone number.
- East transfer of music from PC and laptops.
- Built-in, high quality stereo speakers.
- Integrated GPS receiver
Therefore, with the above analysis, the ideal phone for Paul will be merge of Nokia's 8800 Arte physically and N76 technically.
Nokia 8800 Arte
Description
- State-of-art design and craftsmanship. Made from exclusive materials including glass and metal.
- Tap-for-time to display time and missed events by double-tapping the steel surface below the display.
- Turn-to-mute to gracefully silence incoming calls and alarms by a simple turn of phone, screen-side down.
- Ambient light sensor adjusts the brightness of the screen according to its surrounding to provide vibrant display of light and contrast.
- Living wallpapers specially designed to match the design of the phone, and provide a truly unique decoration
- View your pictures on the brilliant, 2” OLED QVGA display, supporting up to 16-million colors
Dimensions
- Volume: 65 cc
- Weight: 150 g with battery
- Length: 109 mm
- Width: 45.6 mm
- Thickness: 14.6 mm
N76
3G Internet in a Beautiful Package
Surf the Internet in landscape on a 2.4" up to 16M color display
Your favorite Internet services in your pocket including Amazon and more
Find what you need with Mobile Search
Use Download! to personalize your N76 to your daily needs
Send & automatically receive e-mails with attachments
One-Touch Music
Control music and FM radio without opening the product with dedicated music and volume controls
Listen with compatible 3.5 mm headphones
Take up to 1500 songs* with you on optional 2GB micro-SD card
Memory Functions
Up to 26 MB internal memory
microSD memory card support (hot swappable)
Approx. memory capacity indication with 1GB microSD card:
Video (QVGA @ 15fps ): up to 250 min
Photos (2 megapixel) : up to 2200 photos
Music (AAC): up to 750 tracks
The combination of these two phones will definitely enhance Paul's user experience because it has got a simple yet elegent design, coupled with advanced storage and technical capabilities.
